xiaomi

Xiaomi is  a Chinese multinational electronics company

It is founded on April 6,  2010,  headquartered in Beijing, operating and investing in the industry of

1.  Smartphone devices and applications
2. Tablets & Laptops
3. Home Appliances
4. Bags & Shoes
5. Consumer Electronics
6. Many other products

In 2017, it was the fourth company globally after Apple, Samsung and Huawei. It has several headquarters in Singapore, Malaysia and India.

The meaning of the word Xiaomi: The name of the company means millet which is a very small type of grain. .

In August 2011 it announced its first Xiaomi Mi1 smartphone  with Android  and MIO interface and  was released in the technology markets of Asia and East Asia.  Xiaomi  announced its second smartphone in August 2012 called Xiaomi Mi2, which has seen several improvements from the previous version and features the latest version of the Android system, and announced its third smartphone “Xiaomi Mi3 in September 2013.

company has gained a great reputation in the Chinese market, and by October 2013 it had become the fifth most used smartphone brand in China, and its sales in 2013 in the smartphone market reached 18.7 million smartphones.

In 2014, copany expanded its activity outside China and its first international headquarters was Singapore, and soon opened its centers in Malaysia, the Philippines and India, and announced its plans to expand in Indonesia, Thailand, Russia, Turkey, Brazil and Mexico and it is launched its first smartphones Redmi and  Xiaomi Mi3 in Singapore on February 21, 2014, and on the opening day implemented the devices «Mi3» within two minutes

On March 17, 2014, the company CEO Lee Jun announced   the  launch of the Redmi Note Phablet.  it is bought the Internet domain  (mi.com) for US$3.6 million in April 2014, replacing xiaomi.com as the official Xiaomi domain which is the most expensive domain name to be purchased in China.

In December 2014, Xiaomi completed a funding round in which it raised more than $1 billion, raised to more than $45 billion and became one of the world’s largest private technology companies, led by technology firm All Stars Investment Co., Ltd., run by former Morgan Stanley  analyst Richard G.  In the same year, the company sold more than 60 million smartphones.

 2015  to 2018

the company released the Xiaomi Mi 5 smartphone on February 24, 2016, and in July 2016 Chinese artists such as Liu Shixi, Wu Xubo and Liu Hauran became the first ambassadors of the Xiaomi Redmi series in  China and in January 2017 company officially released its Redmi Note 4 phone.

On April 19, 2017, company released the Xiaomi Mi 6, released the Mi Max 2 on May 25, and released the ninth version of the MIO user interface. On September 5, Xiaomi Mi i1, the first Android One, released Xiaomi Mi 1, and company said it had worked with Google for six months to produce the Mi i1 smartphone with Android, and in September of the same year it released the Xiaomi Mi Mix 2.  

In the third quarter of 2017, company overtook Samsung to become India’s premier smartphone brand, selling 9.2 million devices in the third quarter of 2017.

In April 2018, company released the Xiaomi Mi Mix 2S model that succeeded the Xiaomi Mi Mix 2, and also released the Mi 6X device that succeeded the Mi 5X, and in May of the same year company applied for an IPO on  the Hong Kong Stock Exchange where it aims to raise $ 10 billion in  the initial public offering,  which it expects to be the largest IPO in the world since 2014.

Expansion abroad :

In April 2015 copany announced that it would allow the sale of Mi phones through two e-commerce sites in India, and through retailers for the first time, and on April 23 Xiaomi CEO Lee Jun met with Xiaomi Vice President Hugo Barra to  announce a new smartphone named Xiaomi “MI4I”  in India, the first phone to be launched in India and at the same event Xiaomi also released the Xiaomi Mi Band phone, and Ratan Tata acquired a stake in companyat 27 April 2015.

On June 30, 2015, company announced its expansion into Brazil and the launch of the homemade Redmi 2, the  first time the company has assembled smartphone outside China, and the company quickly left Brazil in the second half of 2016. entered  Bangladesh via Solar Electro Bangladesh Limited in August 2016 and entered into a partnership agreement with ABC Data in September 2016 to provide its smart devices in the EU.

Xiaomi became the first smartphone brand in India in January 2017, and released the Mi and Redmi Note phones in Pakistan in February, in May it opened two Mi Home stores in India and Bangladesh, and later opened the first Mi Store in Pakistan, and in October 2017 it opened the first Mi Store in the European Union in Athens,  Greece, and made available Mi A1 and Mi Xiaomi Mi Mix 2 smart devices in Spain in November 2017. 

On February 20, 2018, company opened its first Mi Store in the Philippines, In March Xiaomi CEO Lee Jun announced that the company is considering entering the US market and that it will launch its devices in the US smartphone market by late 2018 or early 2019 In May 2018, company opened its first store in Paris, opened another store in Italy  in Milan, announced a partnership with Hutchison 3G to sell its smartphones in the UK, Ireland, Austria, Denmark and Sweden, and it began selling some of its smart home products in the US through

The meaning of the word Xiaomi: The name of the company means millet which is a very small type of grain.

2019 to present:

In March 2019, Xiaomi, in partnership with AMTD Group, acquired  one of the eight virtual bank licenses in Hong Kong, and the company in the same month introduced the Xiaomi Mi 9, which has a fingerprint scanner in its screen.

In February 2020, company launched its flagship phone Xiaomi Mi 10 Five G and Xiaomi Mi 10 Pro Five Ji, and in October of the  same year Xiaomi surpassed Apple and became the third largest smartphone maker in the world by volume of shipping, after producing 46.2 million phones in the third quarter of 2020. In December 2020 it launched its flagship phone Xiaomi Mi 11.

In January 2021 Xiaomi launched its next flagship smartphone ( Xiaomi Mi 10i 5G) 

On Jan. 19, KPN, a  Dutch landline and telephone telecommunications company, sued Xiaomi accusing it of infringing on its patents, seeking financial damages, and KPN had filed patent lawsuits against Samsung in 2014 and 2015 in court in Texas.

On February 25, 2021, Xiaomi unveiled the Redmi K40 and K40 Pro phones.

The K40 Pro+ is equipped with a 108-megapixel camera and a Snapdragon 888 processor. In March 2021, it announced the Redmi Note 10 and Note 10 Pro phones.

On March 30, 2021, Xiaomi announced its intention to invest in electric vehicles in the amount of US$10 billion over the next 10 years, and the next day announced its new logo designed by Kenya Hara.

How about 2022 :

Xiaomi CEO Lee Jun said that Xiaomi prices its smartphones at prices close to the cost of manufacture, without compromising the quality and performance of its components, and that it benefits from sales of peripherals related to the phone, smart home products, applications, videos and topics online to increase profits, and the company sees hardware sales as a way to provide software and services in the long term.

company did not open stores to sell its devices at first, and was aiming to reduce overhead costs, as it was selling its products through its online store, but in recent years it has opened 54 stores to compete with other companies in Chinese markets, and has also abandoned traditional advertising and began to rely on social networking services and word of mouth to promote its products.

Xiaomi says that it listens to customer feedback and provides them with an opportunity to test and try out the upcoming features, company product managers spend a lot of time browsing the company’s user forums, following their suggestions and transferring them to engineers, it can turn proposals into products within a week, as copany ships new sets of phones every Tuesday, the new devices contain new software designs and minor modifications to the devices, and calls this process “Design as it builds Xiaomi’s amulet called ” Mitu”  He is a white rabbit wearing Yushanka known locally as the “Li Feng hat”, with a red star and a red scarf around his neck.

Brands  :

Boco (POCO) is a sub-brand owned by Chinese electronics company Xiaomi, first announced by Xiaomi in August 2018, and became a separate sub-brand of Xiaomi on January 17, 2020 with entry-level and mid-range devices, and Boko phones use the user interface “Xiaomi MI Yuh Ai” on Android.

company released its first Boko phone in 2018 in India on Xiaomi’s website, and immediately became a best-selling phone, and in the fourth quarter of 2018 the Bo phone F1 was the best-selling smartphone online in India, beating out its rival OnePlus 6. 700,000 units were sold as of December 6, 2018 and Poco phone is sometimes referred to as the “leading killer” for offering high-quality specifications at affordable prices.

Products :

The company has produced many products, and its rapid success is due to its ability to excel in the Android world according to observers, and its smartphones include: “Mi Siris”, “Mi Note Ceres”, “Mi Max Ceres”, “Mi Max, Redmi and Boco”, in addition it is sells wearables and accessories, smart TVs and speakers, tablets, laptops and smart home devices.

company is working on a vertically integrated model that enables the company to sell devices at a manufacturing cost price or lower to attract users and make money by selling content, as company keeps its prices low or close to manufacturing costs by keeping most of its products on the market for a long period of eighteen months instead of the six-month standard followed by many smartphone companies. The company says it sells its phones at a price close to the cost and that it intends to make profits from the services.

General	Best Phones	Result	Place of spread	Proceeds
2022	Xiaomi 12T Pro. : … Black Shark 5 Pro.  12S Ultra.  12 Pro.  Mix Fold 2.  Black Shark 4S Pro. … Mi 11 Ultra. … Mi 11X Pro.	It fell slightly in the first quarter of the year and then retcond quarter.	World	Huge profits

famous products :

1-Xiaomi poco x3 pro

2-Xiaomi Mi band 7

3-Xiaomi Mi band 7 pro

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