Braun Corporation

Braun Corporation is an electrical appliances company, founded by mechanic and engineer Max Braun in 1921, in Frankfurt, Germany, opening new distribution markets and also adding new products to include coffee makers and electric irons.

Braun Corporation products:

• Braun manufactures all men’s and women’s care products and devices in addition to hair and skin care devices, and personal care devices such as electric toothbrushes, cooking utensils, electric kettles and thermometers, coffee makers, juicers, irons, in addition to blood pressure monitors, watches, calculators and others.

• Braun manufactures all men’s and women’s care products and devices in addition to hair and skin care devices, and personal care devices such as: electric toothbrushes, cooking utensils, electric kettles and thermometers, coffee makers, juicers, irons, in addition to blood pressure monitors, watches, calculators and others.

Brief history of Braun:

• Braun had expanded out of Germany and built his own distribution network abroad, and then established sales offices in France, Switzerland, Spain, Tunisia, Morocco, and the Netherlands, avoiding high customs costs on exports, and also established manufacturing sites in England and France as well as an assembly workshop in Belgium.

• Braun Corporation began manufacturing shavers and cooking appliances, and patented the razor he launched in 1950 and in the same year the company’s first electric kitchen appliance also patented.

Development stage

• During the seventies, eighties and nineties, Braun focused on developing its products and launching new products, and these products contributed about 50 to 70% of the company’s revenue.

• In the mid-nineties, the market for oral care devices emerged and Braun products such as electric toothbrushes became the main market for the company in addition to shavers and cooking appliances, and during the nineties Braun introduced other products to its production line.

• During the seventies, eighties and nineties, Braun focused on developing its products and launching new products, and these products contributed about 50 to 70% of the company’s revenue.

• In the mid-nineties, the market for oral care devices emerged and Braun products such as electric toothbrushes became the main market for the company in addition to shavers and cooking appliances, and during the nineties Braun introduced other products to its production line.

Information and facts about Braun:

Statistics for 2020 showed that about 2.7 million people used the Braun electric shaver or battery shaver for men, and about 2.3 other people used the Braun electric shaver, battery shaver or epilator for women.